Introduction

Coup D’Etat (“we,” “us,” or “our”) operates the website coupdetatsf.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. By using our website, you consent to the practices described in this policy.

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide when you:

• Submit a product inquiry or contact form
• Subscribe to our newsletter or mailing list
• Schedule a showroom appointment
• Communicate with us via email or phone

This information may include your name, email address, phone number, and any message content you provide.

Information Collected Automatically

When you visit our website, certain information is collected automatically, including:

• IP address
• Browser type and version
• Operating system
• Referring URL
• Pages visited and time spent on each page
• Date and time of your visit
• Device type and screen resolution
• Click and scroll behavior

Analytics and Tracking Technologies

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information about your browsing behavior. This data is transmitted to and stored by Google on servers in the United States.

Google Analytics collects information such as how often you visit our site, what pages you view, and what other sites you visited prior to coming to our site. We use this information to improve our website and your browsing experience.

Google’s ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity

We use Microsoft Clarity, a user behavior analytics tool provided by Microsoft Corporation, to better understand how visitors interact with our website. Clarity captures how you use and interact with our website through behavioral metrics, heatmaps, and session recordings. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of content and features and to better understand your online activity.

Clarity does not collect personally identifiable information such as passwords, credit card numbers, or form input data. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use the following types of cookies:

• Essential cookies: Required for the website to function properly, such as maintaining your session and cookie consent preferences.
• Analytics cookies: Used by Google Analytics and Microsoft Clarity to collect anonymous usage data that helps us improve our website.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect your experience on our website.

How We Use Your Information

We use the information we collect to:

• Respond to your product inquiries and appointment requests
• Send newsletters and updates you have subscribed to
• Improve our website, content, and user experience
• Analyze website traffic and usage patterns
• Maintain the security and operation of our website

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: Third-party companies that help us operate our website and business, including Google (Analytics) and Microsoft (Clarity), subject to confidentiality agreements.
• Legal requirements: If required by law, regulation, legal process, or governmental request.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Analytics data is retained according to the default retention settings of Google Analytics and Microsoft Clarity.

Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information
• Non-discrimination for exercising your privacy rights

All Visitors

Regardless of your location, you may:

• Opt out of analytics tracking using the tools mentioned above
• Unsubscribe from our mailing list at any time using the link in our emails
• Contact us to request access to, correction of, or deletion of your personal information
• Manage your cookie preferences through our cookie consent banner or your browser settings

Data Security

We use commercially reasonable measures to protect your personal information, including SSL encryption for data transmitted through our website. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites, including our social media profiles. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

Children’s Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Coup D’Etat
111 Rhode Island St #1
San Francisco, CA 94103
Phone: (415) 241-9300
Email: info@coupdetatsf.com

Effective Date: February 28, 2026